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Muhammad Ali and Mike Tyson, arguably boxing's biggest stars, were trash talkers. But generally, boxing fans are more attracted to skill than just being a loud mouth(examples:Canelo, Pacquiao, Julio Cesar Chavez, GGG). In boxing, you actually need to have skills in order to be a star, but if you have skills and a loud mouth, that is even better. On the other hand, UFC fighters need to have charisma. Skills are not that important. Just look at Usman, he is a beast but lacks charisma, hence, he does not sell.