- Scrap WMMA, as well as men's 125 & 135 (or send it to Invicta and put their biggest fights on standard UFC PPVs).
- Switch 170 to 175 and introduce 165 (145, 155, 165, 175, 185, 205, HW).
- Fire Bruce Buffer, all those Megan Olivi types and the ring girls - replace them with a kind of Ring MC, a chick with an awesome voice and personality, who would announce the fights and the rounds. And just troll everyone during Fight Week. Or maybe have 2 of them, one for each corner (red/blue), have a lighthearted rivalry during fight week and have each of them announce their fighter.
- Shop for better commentators, someone with a voice;
- Allow fighter personalities come through the gear they're wearing. No monotone black, white and grey crap with some goofy flag implications.
- Ban flags.
- Invest heavily in better promo videos and graphic design. Get better voice guys for the Countdown and Promo shows;
- Invest even more heavily in scouting big guys (185, 205, HW).
- Bully these doink H-Wood investors with Late Shows and talk shows (like Kimmy Jimble) into actually promoting the fighters, instead of having some C list TV show celebrity on. Call them all out, whoever turns UFC down. You wanna get paid more, fucker? Then help promote the product you invested in.
- Have the score cards visible for everyone during the fight. So that guys and the audience know what the fuck is up. Enough with this secret squirrel intrigue.
- Alter the gloves a bit to at least try and diminish the eye pokery.
- Unless it's completely, unquestionably, so obviously unintentional - have the ref take a point away after an eye poke. No warnings, immediate punishment. But allow video replay for evaluation.
- Give bonuses to the most active fighters.
- Do an annual lottery where everyone who fought that year qualifies and can get an extra check for the lulz. Whatever.
- This is just something I'd toy around with: if a fighter has had at least a few UFC fights (say, 3) and signs up for a bunch more (say, 5), give them their own theme song. Have a Jim Johnston type composer on payroll to deal with this. If a fight ends in a clear finish - no decisions - jam that shit up WWF style.
- Speaking of WWF, I'd introduce pyro. At least for certain shows.
- Do weight class specific cards. Like an all out HW card.
- Do tournaments.
- Clarify the rankings system. Who's voting? How's it calculated?
- I'd straight up hire writers for these guys like they do with celebrities on Comedy Roasts where they come in with their shit, but pro comedians structure and spice it up. At the Apex center (but also available via skype or some shit), have them consult fighters on their shittalking. Ultimately, "it's funny cause it's true" is where it's at, I see a lot of fighters just failing to throw a good verbal jab at each other when it's right there for the taking. You "hard cores" wanting this sport to remain in dark ages would whine that it's "fake", but it's not. If the joke rings true. And it would help these guys open up and set them on a more entertaining path. Also, press conferences (pre and post), never ending interviews... nobody wants to do that crap. THAT'S FAKE. But they still do it cause they have to promote the fucking thing, so why not give them something more fun to toy with, as far as promotion goes.
I think this was 3.