I still don't understand all the ins and outs of the UFC-Reebok deal. I always feel like there are details that no one sees, as how else could the UFC think this thing was beneficial? Seems to have alienated and hurt financially most of the fighters and doesn't really do much for the UFC as far as marketing, reputation, etc. Having said that, there's probably a big payday for Zuffa in there somewhere, hence why they went with it. Regardless, I'm wondering why this has to be an 'all or nothing' kind of deal. Surely there are ways to incorporate a fighter's other sponsors such that that fighter can make money from those sponsor relationships all the while still highlighting Reebok as the main UFC sponsor. Possible idea: before each fight, right before Buffer calls out the fighters in the Octagon, put the camera on each fighter and list his top 5 non-Reebok sponsors and their websites in a graphic. And then mention the slogan of one of those sponsors at the fighter's choosing. For example, "Johny Hendricks is sponsored by XXXX, XXXX, XXXX, XXXX, and Pro Bass Shops...'Pro Bass Shops where fishing is for living.'" Or something like that. But all the while the fighters are wearing Reebok gear and the Reebok logo is everywhere. Why couldn't something like this (or a better idea) work? There are too manys to do this; appears no reason to throw out the baby with bathwater. And seems like fighters and Zuffa both win. Thoughts?