You God Damned right. I came in here JUST to post this:
Ernie Ladd sells like he's dying, Ox keeps hitting him in the heart, and the rest is history. Chairs thrown, fans invading the ring, heels have to RUN to the back to keep from being fucking legit killed. This is the old-time heat that Heenan, Cornette and others talk about that doesn't even seem real till you see it first hand.
Background as well on this: it was widely circulated that Ox's heart punch had killed two wrestlers in the ring. This was Kayfabed of course, as one died of a heart attack and the other a ruptured appendix, but the promoters and Ox were smart enough to work it into Baker's shtick. With that knowledge, the fans believed that Ladd, a BELOVED baby face at the time(though i liked him better as a heel) was dying as well. If I'm remembering correctly the other wrestler involved was Johnny Powers, Ernie's ex-tag partner who had turned on the Cat, and this was supposed to be a blow off match between the two that ox interrupted late in the bout.