I don't think I'm a genius or any such thing. My point is that when you listen to Chael talk seriously and analyze fights, you can tell he's an intelligent man. But he knows that insightful comments about MMA don't sell. Instead, he plays the character of a clueless egomaniac, because that's what sells. If you think people don't take Chael's words seriously, read more threads. He has a large contingent of MMA fans that hang on his every word.
The very idea that trash talk gets people more excited about fights is pretty stupid by itself, don't you think? Suppose Bisping started to trash talk Jones endlessly, to the point where Jones overreacted, and it fueled a longstanding hatred between them. Would that really make the idea of that fight any more exciting? Its still a ridiculous mismatch. On the other hand, would Anderson vs. Mousasi or Cain vs. Overeem be anything but mouth-watering, even with no trash talk to hype it? Plus, most of what Chael talks about (especially his funniest material) has nothing to do with hyping his own fights. Its just random commentary about other fighters, or even topics non MMA related.