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Pshhh... super cards. They don't even really do an International Fight Week or New Years card anymore. Shit is sad.
UFC's PPV numbers are at an all-time low. I Have Some Ideas.
- Thread starter payton
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Its mad to think there was a time where UFC cards had their own individual names ("throwdown" "relentless" etc etc) and most would get released on DVD. We are so far removed from events feeling special like that.
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Yes but also I feel like that will be the last nail in the coffin when it comes to watering down the cards to Bolivian.
The only cards they care to stack are PPVs, because they want people to buy them. And nowadays they barely even stack those fucking things as is.
Now imagine if UFC is just a subscription product that's banging out cards. What would the quality of those cards look like?
I shiver at the mere thought of it...
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I refuse to see how anyone can honestly believe fighters in 2025 are worst than fighters from 2012's. Babies are fucking around on wrestling mats these days. (You are always going to have your true fighters, that reach the top echelon, the UFC should consider themselves lucky for every one.)
At the same time I do agree MMA will be seen as unattractive to AAA athletes. They simple do not pay anywhere in the vicinity of the top North American sports. Not to mention the free education you can receive from Universities and colleges for four years while gaining a diploma and perfecting your craft. There are many given disadvantages to top athletes in pursuing MMA.
I believe TKO is a decent stock you have to watch the fat you create when you expand but you also need to invest in your product to watch it grow. Anyone should understand that rule. I also believe that invested funds is the only way to attract top athletes from N.A. If those funds are not invested well your product at a certain point might not grow.
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I have an idea... Make all the PPV main cards WMMA. That'll boost sales.
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Bring back sponsors. Mid-level guys could make way more money with sponsors than via Reebok or Venum.
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There are just too many variables that go into fighting for me to believe that’s the case. Starting early is good for skill. And fighters do on average tend to start earlier. But skill is just one aspect. That alone doesn’t make you a great fighter. And the thing about that is it can also just serve to break your body down earlier. Fighters like Edmen Shahbazyan and Rory MacDonald are perfect examples of this.
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The only idea that works promote you're fighters or fire dana and get someone fresh that can make fights pay fighters and promote instead of trying to spend funds on more employees more businesses ...
When there income is based solely on the fighters they contract.. look at tap out .. the branding company who promoted did very well but was short as the guys died early . They proted a brand and fighters and they sold out their products.. .
Ufc has never promoted there video game sucks only a handful of their fighters are known by casuals
The big fights always slip away. The only reward is being in the top 5 or a champion.. unless you promote yourself.. the UFC isnt a sport company it's a business monopoly that acts as if it doesn't need the fighters.. it's worse than American politicians and congress who think we work for them.
When there income is based solely on the fighters they contract.. look at tap out .. the branding company who promoted did very well but was short as the guys died early . They proted a brand and fighters and they sold out their products.. .
Ufc has never promoted there video game sucks only a handful of their fighters are known by casuals
The big fights always slip away. The only reward is being in the top 5 or a champion.. unless you promote yourself.. the UFC isnt a sport company it's a business monopoly that acts as if it doesn't need the fighters.. it's worse than American politicians and congress who think we work for them.
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The issues with PPV is the same issue that is always with PPV.
It basically runs its course with your fans. You have to always be bringing in hungry new fans who are willing to sustain it and that is hard to do in numbers that matter when it comes to PPV. Wrestling had like good 2+ decade run and same thing started happening and now it is more or less gone. UFC has had there run. They seem to be at a point that it takes a major star to get PPV's to pop over 300K. I've been saying this since mid 2000's on here that this day would come. PPV is an unsustainable system when utilizing at 12 to 14 times a year for a product at the rates they charge. Then add in that every new US market media deal they sign is asking for more events. It is a nightmare to schedule all out correctly.
Plus when you got ESPN paying you 20M a PPV and all this media revenue now, PPV buys aren't that important to you anymore so it becomes easy to let some events slide that if it was 15 years ago it would never happen.
Perfect world for the new deal is probably either all major events be on one media partner and maybe fight night type cards on another. Then maybe the UFC just puts on 4 PPV's a year and they reap all the benefits of it themselves, unless someone wants to pay them big money for it. Days of there fans in droves of 500K plus buying at least 10 PPV's year is over. You don't have 12 Conor's to headline each PPV each month and even if you thought you did that would wear thin quick also with fans.
It basically runs its course with your fans. You have to always be bringing in hungry new fans who are willing to sustain it and that is hard to do in numbers that matter when it comes to PPV. Wrestling had like good 2+ decade run and same thing started happening and now it is more or less gone. UFC has had there run. They seem to be at a point that it takes a major star to get PPV's to pop over 300K. I've been saying this since mid 2000's on here that this day would come. PPV is an unsustainable system when utilizing at 12 to 14 times a year for a product at the rates they charge. Then add in that every new US market media deal they sign is asking for more events. It is a nightmare to schedule all out correctly.
Plus when you got ESPN paying you 20M a PPV and all this media revenue now, PPV buys aren't that important to you anymore so it becomes easy to let some events slide that if it was 15 years ago it would never happen.
Perfect world for the new deal is probably either all major events be on one media partner and maybe fight night type cards on another. Then maybe the UFC just puts on 4 PPV's a year and they reap all the benefits of it themselves, unless someone wants to pay them big money for it. Days of there fans in droves of 500K plus buying at least 10 PPV's year is over. You don't have 12 Conor's to headline each PPV each month and even if you thought you did that would wear thin quick also with fans.
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It doesn't have to be 200k but in general it should be finish bonuses, not win bonuses.
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Yes bait and switch. They moved what was the free national over the air fox cards to cable and then they moved what was the cable fox sports cards to ESPN+.
PPVs aren't premier enough to justify the cost. My $20 antenna already gets premier events for free for most sports (90% of NFL playoff games, every single major golf tournament, baseball world series, Olympics, tennis grand slam finals).
