Last night I was in the company of family to celebrate a birthday. There were 6 guys that are sports fanatics, and watch about 3-4 UFC PPV per year. They know the big names, and that's about it. Here was some of the discussion from last night: - Who's fighting tonight? - Jon Jones? Is he the current champ? Is this a title fight? - Is Conor going to fight again this year? - Who did Conor beat last month? - Do you think Ronda will ever return? - Is GSP retired? Will he fight this year? - What about that guy that broke his leg against the white guy? After nearly losing my lunch from all the casual talk, I asked: Can anyone name three, current champs? No. Can you name three fighters in the UFC roster besides Conor? No. How about past fighters? GSP, Ronda, Conor, "that big Brazilian girl (Cyborg)", Chuck, Brock, The guy that GSP beat last (Bisping), "The girl that beat Ronda", The guy that was busted for drugs (Jones, but didn't know he was fighting last night!)" Also, I showed them the Masvidal and Askren fight, all but one had no idea. Israel was not known, but Romero's back flip was noted. It's a sad state for the UFC, marketing machine. They are not doing well promoting their current champs, or big contenders.