UFC Releases Statement allowing Ariel Helwani back

CernRed

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http://www.ufc.com/news/UFC-Statement-June-6


Following a conversation with the editorial team at SB Nation, UFC will not prevent MMAFighting.com from receiving media credentials to cover live UFC events. We respect the role the media plays in our sport and beyond, including MMAFighting’s ability to report news. However, in our opinion, we believe the recurring tactics used by its lead reporter extended beyond the purpose of journalism. We feel confident our position has now been adequately communicated to the SB Nation editorial team.

UFC’s goal as the world’s leading mixed martial arts promotion is to cultivate interest in its world-class athletes and events, and deliver for the fans. We will continue to introduce this sport and its athletes to new fans across the world, and we will do so by working alongside media across all platforms.

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trying to save face with all the egg on their face I see!
 
Translation: Please resubscribe to Fight Pass
 
Dont think they expected ESPN to pick up the story and Im sure Fox wasnt happy about the negative spotlight it was placed in
 
not even mentioning his name

cookie cutter bullshit response.
 
"After careful consideration & review, it has come to our attention that Ariel Helwani was in fact, at one time, my friend." - Dana White
 
Wait so this whole thing lasted just a few days?
 
Ariel>Zuffa.

Lorenzo thought Ariel was in the same league as Burt Watson and Stitch.

People say Dana needs a PR guy but it seems like Lorenzo is the one that really needs it.
 
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They've flexed their muscles, now Ariel is going to be treading on thin ice and that goes for any other reporter or journalist out there who wants to deliver on hard cutting stories and headlines, now we're back to the generic ' How do you feel coming up to this fight ?' questions.
 
I wonder if this has anything to do with the fear of a media association. Rumors were this was being discussed in response to the ban on Ariel
 
They felt the heat after even outlets like CNN and ESPN were calling them on their bullshit. Other than trolls on Sherdog pretty much everyone was in agreement that the ban was fucked up. Glad to see them right the wrong even though the statement they released seems in-genuine and back-handed.
 
Breaking news and reporting facts extends beyond the purpose of journalism
 
Yeah! Sherdog can move on from the absurd, drummed up drama.
 
Probably because they don't want Ariel to expose them any further.

Ariel has the leverage now. And the UFC by the balls.
 

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