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It's worth noting that there was no big lead in for this event and they were up against the All-Star game, a WWE PPV and some other sports.
UFC/ESPN partnership is genius for both of them in so many ways
It reminds me of the spike partnership. ESPN just needs like programming to boost its faltering ratings, and live programming to boost it's only platform. UFC needs a mainstream push. It works so well for both parties.
UFC benefits tremendously from being on a strong network that can promote them. ESPN isn't as strong as it was, but they're still a destination for sports fans.
Yep. And despite ESPN + it's not as diffuse as it felt on FOX
Tito to dig a grave for the ufc.
It's worth noting that there was no big lead in for this event and they were up against the All-Star game, a WWE PPV and some other sports.
I'm actually interested to see what the final numbers are. Good times for the UFC. What is the next show on ESPN?
went up against the NBA All-Star game too