Major sports organizations have very optimized websites that keep their fans interested daily, even hourly. UFC's web articles are never new information that other outlets haven't broken. Their video space on the website is awful. NFL has TONS of different videos/shows freely available on their website. Following an athlete's training, following a draft prospect, injury recovery, training camps, top 100, plays of the day, etc. UFC would gain a shitload more hits on their website if they had stuff like "Top 50 UFC fighters" with other fighters giving their analysis and not just Rogan barking. I think if we just take NFL's website as an example there is SOOO much room for UFC to improve on their website. I mean I have to go to bloodelbow to watch the fucking weigh ins.. What is this garbage?