This is why the Mafia Bros sold Zuffa. They knew they had gotten away with their mob business in the UFC for enough time, and shit was about to catch up to them. Theres a big antitrust lawsuit coming for them. Their ratings peaked. They overhyped Ronda and Conor and all to the stars and made it seem like this was the next big sport of the world. Meanwhile in reality UFC couldn't even get a fair deal from FOX for contract extension. FOX opted to go with WWE instead. ESPN isn't happy with UFC either, after they put on shitty cards to meet the quota last year, which says ESPN will pay a fixed sum regardless of number of viewers or ppv buys if UFC put on an X number of events in the fiscal year. Ratings have gone way downhill, along with ppv buys. Reebok couldn't wait to part ways with the UFC. No other big time players wants to come near them. They had to settle with Venom, LOL Hell, even their top fighters are refusing to fight. Jones vacated. Conor sat out for most his prime. Khabib retired young. Cejudo retired young, Ronda retired young... Anderson Silva got released (fired) despite only 1 fight left on contract, after all the things he had done for them. Liddell and Hughes were fired after Dana promised them lifetime jobs for what they did for the UFC. Hughes opted to park on the train tracks as a result...allegedly. Meanwhile, Liddell is willing to fight anyone anywhere to get some of that coco money. Yup UFC is Dying 2021 People are more excited to see Youtube Stars box, than to watch UFC fights. That too, former UFC fighters are being offered more money to Box for those guys, more than they ever made in the UFC.