Both the Cyborg and Holm fights would've done mid-1,000,000 PPV buys. Rousey-Nunes probably does 800,000. Nobody knows who Nunes is, and Rousey's media firewall disadvantaged this card. But the marquee value of the Cyborg and Holm fights would've carried the event on their own. Nunes has looked phenomenal, but suffers from "the Brazilian problem": she'll never be a star. Wasting a rare Rousey fight on Nunes is something the UFC will regret.