It's actually really good and exactly what UFC should be doing. People always complain that the UFC doesn't market/promote them, and this is a clear example of UFC trying to promote Nicco.
All the biggest stars are unique and have an angle and identity. You can summarize them in a couple words. The best identity is raw/real, but you can always amplify/play up who you are.
GSP - Came out fighting in his karate GI, Canadian hero
BJ - Hawaii
Lesnar - Physical freak
Rampage - Chains / Howl / Ghetto
Conor - Irish + Untouchable Aura
Khabib - Afro, Crazy Russian, Unbeatable
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