ufc ads on sherdog

now i must admit im rather stupid so there is no reason to call me stupid! i tried a search and failed ok now that thats out of the way here is my question.... why does sherdog still have pop up ads and other ads for the ufc when they wont let sherdog cover the events? does the ufc pay sherdog for these ads or does it help sherdog sell ufc products? grrr this is my first thread and it fn sucks but im still gonna hit submit cuz im need the ball busting im gonna get ray

 

UFC items are sold on Sherdog.com

Sherdog.com makes money off of selling those items.

Sherdog.com wants to make more money

so towards this end Sherdog advertises the UFC products it sells.

Alternativly if UFC is advertising on the banner ads, and i have just not noticed because i never look at them, UFC is paying directly for the advertisment.