Rumored UFC 278 reportedly sold 360k PPV buys worldwide.

Usman isn't a superstar draw. Colby and Jorge are bigger names with more charisma than him. Pretty obvious they were the main reason their PPVs did well.

Also it seemed all leadup people had more interest in Rockhold Costa than the main event from Countdown views, presser views, viral moments, interviews etc.

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for a non conor ppv yeah not bad. ufc ppv buy average is just not great at the moment. hasn’t been for a few years now
People cannot afford to spend the money these days. Especially on cards that they have no connection to. I bet most of the region pay map would be from the UK or fans of Edwards. I just dont see Usman having a huge fan base.
 
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