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UFC 234 Early PPV Estimate

Discussion in 'UFC Discussion' started by FrankieNYC, Feb 21, 2019.

  1. FrankieNYC

    FrankieNYC I'll be on sporadically beginning 3/20/19 Platinum Member

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    Meltzer:
    UFC 234, the show headlined by Anderson Silva vs. Israel Adesanya after the Robert Whittaker vs. Kelvin Gastelum main event fell through, on 2/9 from Melbourne, Australia, is currently estimated at doing 175,000 buys on PPV.
     
    Myrddin Wild, HoFF604, Moin and 14 others like this.
  2. FrankieNYC

    FrankieNYC I'll be on sporadically beginning 3/20/19 Platinum Member

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    I know some will spin it as decent since the main dropped out, but any PPV under 200k is a weak showing.

    Plus this was the first PPV that ESPN promoted
     
  3. LoneLynx

    LoneLynx Green Belt

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  4. Mr hanky

    Mr hanky Purple Belt

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    That's not bad tbh: main got cancelled, Adesanya is not really known to casual fans as he is in UFC just for 1 year, plus card had no names in it except main. I remeber worst results for more stacked cards without all these problems.
     
  5. Thenewguysnm1

    Thenewguysnm1 Double Yellow Card Double Yellow Card

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    Not bad tbh
    I expected a little less
     
  6. Raksas

    Raksas Brown Belt

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    It is decent for being the weakest ppv card of all time
     
  7. Mahkor

    Mahkor Drunkmaster Flex Yellow Card

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  8. Individualthoughtpatterns

    Individualthoughtpatterns Blue Belt

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    Better than I thought it would be.
     
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  9. Rompenubes

    Rompenubes Orange Belt

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    In Latin America we do not have PPV, we pay a monthly fee (U$S 10) to see every PPV event.
     
  10. estranged

    estranged Brown Belt

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    Not bad
     
  11. Allingtonskates

    Allingtonskates i do this shit with no effort

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    I expected less
     
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  12. MMAFAN2

    MMAFAN2 White Belt

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    maybe most people bought the ppv before the main event got cancelled.
     
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  13. wilKO

    wilKO Green, White & Gold belt

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    Huge numbers for UFC.
     
  14. The Talent

    The Talent I'm a great listener

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    No matter how you cut it, WME did not hit their forecasted numbers for this event. And that makes investors angry. Shit happens, but business is business.
     
  15. FrankieNYC

    FrankieNYC I'll be on sporadically beginning 3/20/19 Platinum Member

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    Investors look at the year end totals.
    They don't live & die by each PPV
    They are worth tens of billions and don't stress on each PPV
     
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  16. Oeshon

    Oeshon ช่างมันเถอะ

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    it was a pretty weak card and main event got canceled. not really surprising to be honest.
     
  17. The Talent

    The Talent I'm a great listener

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    I seriously doubt that. Any company worth their salt is doing a trending analysis and profitability report by each month and/or quarter for their BOD. It allows them to make marketing movements throughout the year based upon how the data reads for each event. If you don't move the needle, marketing will not push you as hard. Popularity is based upon rise over run. You can't do that on an annual basis. And if they are, that is a massive oversight.
     
  18. FrankieNYC

    FrankieNYC I'll be on sporadically beginning 3/20/19 Platinum Member

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    You can't judge an MMA company quarterly due to the infrequency of top fighters fighting
    The investors do not know or follow MMA
    They pay WME ($25m+ per) & Dana (9% of profits) to do that
    Data from Q1 has zero to do with potential data from Q4
    Also PPV is nowhere near the primary source of revenue & is considered the icing on the cake
    Without a single PPV sold, UFC is about a $300m profit company in 2019
    UFC's revenue is largely fixed contractual.
     
  19. The Talent

    The Talent I'm a great listener

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    "The investors do not know or follow MMA" Precisely. And they don't care. Investors invest for profit. And they want their investment paid back quickly and frequently.

    Not sure what you do for work, but every organization North of $1B (regardless of industry) is tracking every revenue stream for every month for every "Producer." Marketing efforts are based off of this data. They have to know who to push. PPV may be an ancillary form of revenue for them, but it's the main medium of how the general public views their product.
     
  20. FrankieNYC

    FrankieNYC I'll be on sporadically beginning 3/20/19 Platinum Member

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    You moved the goalpost
    I never said UFC doesn't track numbers

    I said they don't live & die by each PPV because it is the truth

    You cannot treat MMA or Boxing the same as any other business. It would be asinine to compare them.

    As far as myself?
    I been paid to cover MMA financials in the past & now do it for fun
    https://www.bjpenn.com/mma-news/ufc...ellator-looking-back-at-2018-forward-to-2019/
     

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