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You sure know a lot about a private company. How on earth would you know what sort of profit the UFC was making and if it was up or down?
Mostly everything you are saying is guesswork.
Gates and attendances are made public so you can draw conclusions from that.
2010: 24 events - roughly 48 million from ticket sales
2012: 31 events - roughly 55 million from ticket sales
You should come out to Vegas sometime. I'll show you around and help you understand.
31 events also means more cost...a rather high cost, mind you. Despite having more events they are pulling in less per show (even when laying % compared to earlier events). More shows, less gate, lower attendance, lower PPVs. All bad signs. Not the end of the world. Sports go through lulls etc...
Regarding how the business works. I work within it. TV deals are standardized because that's how networks like to do things. Of course I can't speak to exact numbers. even my numbers from before I assume the UFC was receiving the same % as they did four years ago. There's some folly in that as well.
But you can look at attendance rates and PPV guys and get an idea of how the sport is doing. It is certainly no longer the "fastest growing sport" in the world.
During co-main walk in at Mighty Mouse vs Moraga