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While the 2010 Brock Lesnar vs. Cain Velasquez heavyweight title fight at the Honda Center got off to a strong start even that wasn't an instant sellout. But most shows at the Honda Center or Staples Center in Los Angeles have in recent years done more in the range of 6,000 to 7,000 tickets over he first week of sales.
With tickets having gone on sale the week before Christmas, less than 5,000 tickets have been sold for the Feb. 23 date and the ticket gross is in the $600,000 range. That's slightly less tickets, and slightly more dollars, than the company's previous major event in the market, the Aug. 4 FOX show, headlined by Mauricio "Shogun" Rua vs. Brandon Vera, at the same point in time.
It's slower early sales than most major UFC pay-per-view shows. There have been several Las Vegas shows that sold at a similar rate early, but that's a unique market because it's run so frequently, and casinos will buy tickets. Every UFC pay-per-view show, no matter what the first week advance is, will do in the $2 million range minimum, and the arena will be nearly full the night of the show.
The Southern California market has done strong walk-up business in the past. The Aug. 4 show ended up selling 10,151 tickets to the Staples Center and had 16,080 in the arena.
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