1. The official Sherdog Store is back! Check it out! » Discuss it here! »

News UFC’s New Strategy to go after Online Pirate Streams

Discussion in 'UFC Discussion' started by Mesos, Jul 29, 2021.

  1. Mesos Black Belt

    Joined:
    Sep 30, 2014
    Messages:
    6,271
    Likes Received:
    9,521
    Its a long read so I cropped out/highlighted key stuff:

    According to a person familiar with UFC takedown notices, UFC 264 generated among the top three or four highest notices for a UFC event held over the last year.

    Piracy is an ongoing problem for the UFC and other content creators whose ability to curtail the illegal practice is limited under federal law. As Lawrence Epstein, the UFC’s chief operating officer, explained to Sportico in a phone interview, the UFC (like other creators of copyright content) rely largely on the Digital Millennium Copyright Act to curtail piracy.


    The DMCA is a “very reactive type of protocol,” Epstein notes, since the law places the onus on the copyright holder to act. This presents a timing problem for a live sports broadcast. The highest value for that broadcast—especially one distributed through a PPV arrangement—is when the event happens. A notice and takedown can take several minutes, even a half hour. By the time an illegal stream is removed, it could be too late. The Poirier-McGregor match lasted only about five minutes before McGregor suffered a leg injury and Poirier was credited with a TKO victory.

    “It’s not an appropriate remedy,” Epstein charges, adding that the “vast majority” of the piracy is taking place on “big platforms like Facebook, YouTube and Twitter.” Epstein also stresses that “we see the same people doing it. There are repeat offenders who aren’t deterred by the process.”


    The UFC would like to see the DMCA amended to include a “stay down system” whereby the copyright holder need only notify the service provider of infringing material. It would then become the obligation of the provider to monitor repeat infringers and prevent them from engaging in illegal streaming and other piracy on the provider’s platform. “These big platforms have to take responsibility for what happens on their platforms,” Epstein asserts. “It can’t be reactive.”


    Reliance on the DMCA is part of a multi-pronged strategy for the UFC in combatting piracy. As an overarching principle, the UFC is mindful of the critical role video content plays for the fan experience. “We love our fans and want more fans,” Epstein stresses. “We’re not trying to stop them from showing video of Conor or other fighters.” Instead, Epstein underscores, “We are going after the pirates . . . we are trying to stop illegal profiting and reselling of copyright material.”

    Education plays a key role. Epstein emphasizes that the fighters are financial partners in PPV events. “Every buy that’s stolen is hurting [McGregor] and other fighters. This is not a victimless crime or one that just hurts the big corporation—it hurts the individual athletes . . . remember they have as short window [of life] to monetize” their athletic abilities and skills.

    Epstein adds that those who engage in piracy are often involved in other illegal or even criminal practices, including stealing identities of those who share personal data and selling fake products. “There’s a lot of bad stuff when you enter this ecosystem.” Vacca concurs. “Many online pirates tend to be unscrupulous individuals—there’s a risk of viruses and stealing users’ personal or financial information. “

    The UFC also works closely with service providers to identify and take down illegal streams of events, and, along with UFC vendors, attempts to take advantage of the latest anti-piracy technologies. Similarly, the UFC works with colleagues at ESPN and Disney to strategize ways for updating the legal landscape and making criminal prosecution more effective. To that end, the UFC pushed for the Protecting Lawful Streaming Act of 2020, a law that makes it felony to stream copyright material (previously it was only a misdemeanor to stream and typically not prosecuted). The UFC also sometimes turns to litigation, but Epstein concedes that online piracy “is a problem that you don’t sue your way out of.”
    ————————
    https://sports.yahoo.com/ufc-aims-slam-online-pirates-040100235.html

    You Goofs are on Red Alert, Uncle Dana is coming for ya. Just buy the ppv ya cheap bastards lol

    [​IMG]
     
  2. Whoa Nelly Green Belt

    Joined:
    Aug 5, 2017
    Messages:
    1,342
    Likes Received:
    373
    ppl who pay for shit that's free on the internet are weird
     
  3. Drugstore Cowboy

    Joined:
    Aug 24, 2018
    Messages:
    9,555
    Likes Received:
    4,798
    Location:
    Central Europe
    All sports should be free on television. Live from sponsors, tickets and advertisements you fucking greedy bastards.

    Fuck red goof

    <JonesDXSuckIt>
     
  4. DRstrange don't do weed Banned

    Joined:
    May 13, 2021
    Messages:
    605
    Likes Received:
    1,202
    Leave me alone Dana, you cunt.
     
  5. Only Here for Attachments Bacon Lettuce and Mayo

    Joined:
    Sep 30, 2016
    Messages:
    28,426
    Likes Received:
    10,682
    Location:
    Rapid City, SD
    I cry for all the money Conor didn’t get because of streams
     
  6. sdpdude9 Red Belt

    Joined:
    Jul 7, 2011
    Messages:
    9,067
    Likes Received:
    8,985
    Drop the ppv model and offer an affordable yearly subscription to all content. It currently costs almost $1000 a year to access all UFC content. That’s outrageous, no wonder people pirate. The best way to fight piracy is offer an affordable, reliable and legal alternative.
     
  7. HI SCOTT NEWMAN ✔ Cats are the only hope for planet survival ✔

    Joined:
    Jun 4, 2008
    Messages:
    47,499
    Likes Received:
    6,624
    Location:
    Wichita, Kansas, USA
    Maybe UFC need to stop charging so much for their PPVs when some of the cards are very weak, $70 for Nunes for Spencer is outrageous. I remember I brought UFC 40 for $24.95 and they had 5% off if you booked before the day of the PPV.. so 5% off 24.95 (23.70)

    UFC 40 was brilliant, well worth the money and great event, the prelims were like the main cards of todays PPVs (if not better)

    I pick and choose which PPVs to buy now because so many of them are watered down and not worth the price, I just can't justify paying so much for a lacking card. I now skip watching most of the PPVs, and just watch the Fight Night events and ESPN events.
     
  8. 2sk Brown Belt

    Joined:
    Jan 22, 2016
    Messages:
    4,011
    Likes Received:
    2,327
    didnt read,but im not paying for something I need to watch at night/early morning. I wakeup and torrent it,skip wmma and all the rest of the crap and move on with my day. you will never get my $ you bald mfer
     
    bean88, no homo, bigmacbub and 16 others like this.
  9. RiseAboveHat Purple Belt

    Joined:
    Dec 14, 2016
    Messages:
    2,187
    Likes Received:
    1,518
    Lmao. ISP's aren't going to do Dana's dirty work for him.
     
  10. MartiniSIDe Purple Belt

    Joined:
    Dec 10, 2010
    Messages:
    2,041
    Likes Received:
    2,876
    Location:
    Montréal, Qc, Can
    The reason you can get it for free is because some people are paying for it. It wouldn't exist if people didnt
     
    TheBulge and Karelinator like this.
  11. HunterAcosta Black Belt Platinum Member

    Joined:
    Mar 7, 2017
    Messages:
    5,328
    Likes Received:
    1,800
    Good luck. They remind me of people goin against Napster. Aint nothing stopping people from watching a fight free if they want to and are clever enough to find good link.
     
  12. GueseGuy Red Belt

    Joined:
    Nov 17, 2016
    Messages:
    8,022
    Likes Received:
    9,412
    Location:
    Boston, MA
    Fuck the UFC and Dana White
    [​IMG]
     
  13. Sweater of AV Gold Belt

    Joined:
    Aug 17, 2018
    Messages:
    20,750
    Likes Received:
    26,675
    Yes I'm sure the additional revenue will go straight to the fighters.

    <36>

    Start by increasing revenue sharing.

    [​IMG]
     
  14. GreenGorilla Weirdo

    Joined:
    Sep 10, 2016
    Messages:
    2,627
    Likes Received:
    2,957
    Location:
    Inside your head
    Kinda makes me wanna stream it via multiple virtual desktops just to piss off tomato head goof even more
     
  15. EndlessCritic Steel Belt

    Joined:
    Jan 14, 2013
    Messages:
    28,822
    Likes Received:
    11,293
    You know what causes people to buy PPVs? Buzz.

    You know what causes buzz? Lots of people interested.

    You know how to maximize the number of people interested? Piracy.


    The UFC is the opposite of a rival good. Increased piracy increases paying customers.
     
  16. Kryptt Dead Belt Platinum Member

    Joined:
    Aug 14, 2015
    Messages:
    35,411
    Likes Received:
    37,277
    Location:
    Knowhere
    As someone who scours links for events (legal or not) - most the FB/Twitter/YouTube links are bunk 99% - You do far better on Discord and (select) Forum links...

    Toss in a VPN isn't this relatively worthless?
     
  17. avenue94 Black Belt

    Joined:
    Aug 2, 2011
    Messages:
    5,864
    Likes Received:
    3,274
    It must be pure coincidence, but one of the hallmarks of monopoly power is bullshit pricing...
     
  18. Local Plata Hitchslap Belt

    Joined:
    Feb 9, 2008
    Messages:
    10,301
    Likes Received:
    2,329
    Location:
    CA
    Lmao, the UFC is bad at the interwebs.
     
  19. jeskola Brown Belt

    Joined:
    Dec 8, 2005
    Messages:
    2,573
    Likes Received:
    454
    Location:
    Under your bed
    That isn't really a strategy - more like admitting defeat, and lobbying for something that isn't going to happen.
     
  20. gaffbyknees2 Brown Belt

    Joined:
    Apr 2, 2016
    Messages:
    3,128
    Likes Received:
    6,840
    I honestly wouldn't mind paying for a ppv at all if

    1. Cards weren't so watered down and shit. There's been a few that were stacked and I did pay for those.

    2. Pay the God damn fighters more. Let them get a better cut and stop being so greedy.

    3. Price it reasonably. Paying 70 bucks for 3 hours entertainment is silly. Rather get a cheap hooker.
     
    Last edited: Jul 29, 2021

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.