But the fans don't care for him very much. He isn't a needle mover. If the UFC pushes him he will not magically become a star. He isn't a very entertaining personality. I'm sure he is a nice guy and nobody is saying the UFC doesn't like him. But liking him doesn't mean they think he is a superstar in the making.
Also not sure I understand your Nate Diaz reference. That only proves my point that Nate delivered a highly entertaining post fight speech calling out Conor after beating the shit out of Michael Johnson. He was entertaining leading up to the Conor fight and then won which put him over into superstar territory. If Woodly suddenly becomes entertaining as hell, the UFC will push him and help put him over. Until then, he should shut up about it.