"It's not how hard you hit, but how hard you can get hit and keep moving forward" We've been inundated with an image that is iconic. Symbolizing the courageous, relentlessness, and the fighting spirit to the point of it being stoic. As a culture, we crave this. Nate encompasses these traits. Team that with the blue-collar pothead image, he's relatable. This, as a "schtick" or image, is sustainable in a way that one and done flash in the pan KO artists can not compete with over the long term. They're good for "juice 'em while you can". Dig?