...and what they did to themselves: A fighter bigger than the organization. There was Silva, GSP, BJ Penn, etc. but there was never an athlete like Jones to come along and get a huge American Nike deal, be the object of affection from Basketball and Soccer stars, "Undefeated", have brothers in the NFL, be a "Christian Man" with a past turmoil (dead sister [I don't say that carelessly, my heart truly goes out to the Jones family]), a blind mother, Bud Light commercials, bringing over a lot of black fans (it is what it is). They had their meal ticket. This kid was the future. He was the chosen one who was going to be the greatest ever with a squeaky clean image and make the UFC a legitimate sport in the eye of Americans. ESPN spots, late night shows, etc. Jones wasn't a gimmick or stereotype of an angry young man from the hood who found his fortune fighting; he was a humble middle class kid who just cared about being great. Now, he's in rehab. DUI. Fighting in public. Going after kids on Twitter. Jones fans can complain about double standards and how other fighters have done worse. It's true. They have. And more will. But Jones was treated as the exception. Most importantly, he viewed himself as the exception. The role model. The guiding light. So when Dana is on tv saying stupid shit, being hypocritical; it's all by his design. He did this. He made a fighter bigger than the UFC, the thing they've avoided at all costs until Jones, and now he has to adhere to Jones or lose the company a lot of money and reputation. I can't crucify Jones for being flawed. I can't even crucify him for being a disappointment to everyone who has believed in him and invested time and money into him. But I can crucify the UFC for putting their investors, employees, other fighters and most importantly the fans in the back seat just to make sure this guy is still considered a hero. I hope he gets it together and comes back. I'm sure he will. But this has just been a giant blow to the sport and it's evidence of what happens when you harbor narcissism in one individual and throw a company on his shoulders.