I think they should have a huge promotion push behind Cruz vs Garbrandt. Garbrandt is tatted up...so is Conor. It's not a big deal. He looks like he could be really marketable to me. Plus he is a great, young, undefeated fighter with serious KO power. He just defeated Almeida who looked unstoppable.
The story line is awesome as well. He is fighting against the guy who his coach just fought...and had a notorious grudge with. This fight is extremely marketable. They are missing a huge opportunity to highlight Rousey getting creamed again.