Jones, Gus, DC, Dana, and the UFC are all on the same page. I was already looking forward to Jones VS Gus II. But this entire situation had everyone talking and generated more interest for this fight and the LHW division as a whole. We already know that haters pay the most, look at Floyd Mayweather. I think the UFC/Jones are trying to tap into this. The LHW division is becoming thee most popular division again.