Masvidal gained traction and fans in the MMA community ONLY, whereas conor, Nate, Khabib gained traction and fans to people that have never watched MMA. His name is hot in the MMA community, no normal person would ever know who he is. That’s only where he has his star power. For example, you could walk up to just a normal guy on the street, ask if they know masvidal, and they’d say who is that? But if you mentioned conor, Nate, Khabib there’s a high chance they know 2/3 at least. He only has 1.7 mil Instagram followers. For the record, people like Tyron Woodley, Cody garbrant, Max Holloway, DC all have more followers than him. Those guys aren’t draws whatsoever. The point is people are making this guy out to be a superstar. He hasn’t done anything superstar worthy, for example expanding the sport to people that have never watched mma before.