Jim Miller had a similar streak and performances and then got destroyed by better competition in Nate Diaz and Ben Henderson. (JM is one of my favorite fighters though). I know in a world where people get title shots out of retirement or following losses a top 14 win and an 8 win streak should be enough but this fight still almost went the other way and was over in first few minutes. The UFC doesn't want to hype up another guy just to see him get dominated in a title fight. And we just had Travis Browne and Tex coming off of big streaks and some big names even get destroyed. The truth is Matt still needs t prove he is at the same level of people like Condit, Lombard, Woodley, Rory, etc. No doubt Brown is a bad-ass with a ton of heart and killer instinct and fun to watch. But he has beaten very beatable guys on his streak and has 11 losses. Hey, he may have turned the corner no matter who he fights. But if that is so, then fighting a top 3 guy will prove it. A win will get him a title shot. Sometimes the talent gap between #1-3 contender and #7 is huge.
I'll give you he's not "the fight is interesting and draws viewers", since that doesn't describe a person. But, he's literally and objectively at least 3 of those things (speaks English, ranked in the top 10, won 7 in a row). Subjectively, most people would say he's also exciting and marketable.
