I don't dispute that. I was just talking about their estimated value before they got the obscene offers. Forbes had them valued at under 2 billion...so to the Fertittas they were getting offered wayyyy above what their value was thought to be. That was what my initial post meant. Kind of like when Donald Sterling all of a sudden got offered a ridiculous 2 billion for the Clippers who before that exact point when Balmer made the offer had been valued nowhere near that. It's how you get deals done when people don't really want/need to sell...or there are other bidders. Overpay. That's what happened. The UFC weren't previously valued anywhere close to what they sold for...but you're right, they're worth that now. Atleast for the Fertittas.
Point being, in response to the OP. The gettin was good and they got an offer they would be stupid to refuse. They didn't have any sense of dread about things they themselves implemented. USADA has been inconvenient at first, but in the future it should only serve to clean up the sport...and the UFC can claim to be leaders in that regard.