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Flyweight would be much more profitable if it hadn't already been thoroughly and dominantly cleaned out by a guy that's hard to dislike.
People like to blame it on the fighters being small, or DJ being boring, but the real issue is Mighty Mouse is so dominant the title fights lack intrigue.
Now if Johnson had a Mayweather or Jones personality, he might be able to bring in viewers that want to see him lose, but the guy's just hard not to like. He's humble, a hard worker, and doesn't talk smack.
Some people may argue GSP managed to put asses in seats under similar circumstances, but I would counter that if he had been American he'd struggle to sell out as headliner. Considering GSP was the only championship level Canadian, all the UFC had to do was hold his obvious mismatch title defenses north of the border and it was guaranteed to sell.
Look at womens Strawweight right now. I'd argue that division is far more popular than mens Flyweight, but why? It combines the two biggest bitching points of insecure male MMA fans that like living vicariously badass through their favorite fighters:
1. They're women
2. They're small
Instead, the division is generating buzz, because it's competitive at the championship level (the title has already changed hands), the champ is not only a finisher, but a polarizing personality as well. Plus there's a number of exciting, promising contenders who offer interesting stylistic matchup for the champ. All things that Flyweight lacks.
So basically, if you're going to blame DJ for anything regarding Flyweight's marketability, blame him for being too good and not turning full heel already.
People like to blame it on the fighters being small, or DJ being boring, but the real issue is Mighty Mouse is so dominant the title fights lack intrigue.
Now if Johnson had a Mayweather or Jones personality, he might be able to bring in viewers that want to see him lose, but the guy's just hard not to like. He's humble, a hard worker, and doesn't talk smack.
Some people may argue GSP managed to put asses in seats under similar circumstances, but I would counter that if he had been American he'd struggle to sell out as headliner. Considering GSP was the only championship level Canadian, all the UFC had to do was hold his obvious mismatch title defenses north of the border and it was guaranteed to sell.
Look at womens Strawweight right now. I'd argue that division is far more popular than mens Flyweight, but why? It combines the two biggest bitching points of insecure male MMA fans that like living vicariously badass through their favorite fighters:
1. They're women
2. They're small
Instead, the division is generating buzz, because it's competitive at the championship level (the title has already changed hands), the champ is not only a finisher, but a polarizing personality as well. Plus there's a number of exciting, promising contenders who offer interesting stylistic matchup for the champ. All things that Flyweight lacks.
So basically, if you're going to blame DJ for anything regarding Flyweight's marketability, blame him for being too good and not turning full heel already.
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