This will attract anger so I want to start by saying I do wish fighters were paid more money. But let’s be real, there are four ways you get noticed in this sport: 1.) Be elite (champs and title contenders) 2.) Put on exciting fights (Jiri, Francis, etc.) 3.) Work the mic and build up a following (Masvidal, Khamzat, Till, etc. 4.) Be crazy (Mike Perry, Diego) Fighters can fall in multiple camps here. But, if you don’t fall into any of these, then no one is going to care about you. So take a good fighter like Michael Chiesa. He’s boring as shit, he provided one meme years ago (Don’t you dare), and he’s good but not champ good. If the UFC cut him, the reaction would be a few “don’t you dare” memes and then it would be forgotten one day later. He provides no value to the company. They would not lose $1 with him gone. Look at who we talk about here all day. Khamzat, Diego, Jiri, Francis, Black Beast, Mike Perry, Jones, etc.) These guys have value and worth. Some boring ass mofo like Neil Magny or Askar Askarov doesn’t. Can you really blame the UFC for not shelling out the big bucks for guys who add nothing to their bottom line?