Sorry for this thread but Im having real trouble finding much on the new owners. I know they're balls deep in promotion and elbow rubbing with major celebrities, representing a bevy of well known superstars but I still haven't read one article yet on why THEY bought the UFC (when they probably would've been better off buying Yahoo! in all seriousness). Id also love to know specifically what they have in the works to improve the promotion because its arguable this is a sinking ship when purchased. Now that the cats out of the bag that they have super deep pockets obviously and artificially improved fighters are being outted left and right, pending fighters union etc etc....how do the new owners expect to make a profit and when? Any help on understanding this would be greatly appreciated.