The NFL turned Reebok into a shit brand after switching to Nike long before the UFC deal.UFC actually turned Reebok into a shit brand.
It used to be okay, not on the level of sister-company Adidas, but now Reebok feels lower-end than FILA. At least people still rock FILA and Champion on some vintage/nostalgia ish, but Reebok feels like it appeals to the trailer-trash demographic now.
Between the crappy car insurance commercials, KFC commercials and Motel6 banners in the Octagon I do not think advertisers respect the UFC demographic
edit: dont forget the long time MetroPCS alliance