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Because the fans want it.
It's a rematch. One that has been hyped ever since the first fight.
If JJ fights DC first and loses, then we're robbed of this rematch.
That alone is logic enough to make the Gus fight happen.
For the fans.
This is what I've been saying all along. It obvious that a Gus PPV out does a DC PPV by a WIDE margin.
Gus vs Jones II will break a million buys.
As we've seen in the past, big rematches have the tendency to double the buy rate of the previous fight.