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if you mistake this for actual beef you might be a republican.
Then why not put a bunch of plant stuff on a package and say plant tasting stuff but actually have meat on the packaging....
The "beef" marketing is specifically targeting people who want beef/burgers but want to cut down their red meat intake.
It doesn't target vegans who would much prefer to leave behind terminology that associates food with animals. Both Impossible and Beyond have been very specific about their market not being vegans.
Then why not have Veggie as the prominent part of their marketing? ... listen i don't really care much as I dont eat this frozen crap...but I can def see the marketing angle...