Staples New Logo

[Liquid Smoke]

Staples are a poor man's paperclip.

 

[JAEGERX]

man those were 2 minutes of autism, and how come are there so many people for that, are those just employees forced to watch that shit?

 

[Doughbelly]

The old logo was pretty much perfect so this was entirely unnecessary.

See how it cleverly incorporated the staple motif into the L instead of crudely displaying it next to uninspired text?
This is the worst rebranding since Gap.

Almost all rebranding in the past couple years have been crap. Change to a sans serif typeface and call it a day. Now every logo looks the same.

 

[Horse Style]

Staples are a poor man's paperclip.

That settles it.

@Medulla Omoplata, go beg on the street and gather up enough money to get a Plat account and change your name to Staply

 

[Revolver]

of course they still exist, we wouldn't have the Staples Center in LA if they didn't

That’s the only thing I think about when I hear staples.

 

[King Koopa]

Staples are closing down all the time here in BC. I don’t see staples lasting anymore than 2 more years before they shut down for good.

 

[Striderxdj]

Logo changes are the laziest form of reminder advertising, this screams (in desperation)

"we spent a million dollars to some ad firm to tell you that if you need a ream of paper or an overpriced ink cartridge, we're still open" Nobody on this planet gives a flying shit about the logo of a store.

 

[fungi]

Reserved for a future wall of shame.

 

[Mcountry]

Pretty clever.

After enough recognition in that new logo they will likely drop the staples word to just have the simple staple icon.

Like the nike swish.

 

[MoparOrNoCar]

No joke, for a company called Staples, they have the shittiest staplers ever.

They're called Staples, not Staplers

 

[MoparOrNoCar]

^^^ post of the year IMO

 

[rocketskates]

Old logo was better.

 

[rocketskates]

^^^ post of the year IMO

Agreed

 

[Deleted member 220895]

I'll do my business at the less dramatic Office Depot.

 

[HARRISON_3]

They're called Staples, not Staplers

This is true.

But their own brand of staplers are legit crap.

Been a Swingline man for years, and never had any issues.

 

[MoparOrNoCar]

This is true.

But their own brand of staplers are legit crap.

Been a Swingline man for years, and never had any issues.

Same here homie. Swingline through and through until the day I die.

 

[Ikuza]

Every re-brand is better than the UFC's re-brand.

 

[breadfighter]

The old logo was pretty much perfect so this was entirely unnecessary.

See how it cleverly incorporated the staple motif into the L instead of crudely displaying it next to uninspired text?
This is the worst rebranding since Gap.

Verizons was pretty terrible too. I really can't determine which is the worse of the two though.

 

[Legumes]

That logo needs more birds staples.

 

[RizinSon88]

Outside of emergency print jobs, online services/ordering have made physical stores like Staples and Office Depot pretty pointless.