News Sports Business Journal reports 675K buys for UFC 254

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I for one.. didn't. lol.

Nor did I. Mma grew in the UK via the Internet and its so easy to find alternative viewing methods rather than give bt sports another twenty quid on top of what I already pay.
 
I actually expected the card to hit 1.5 million based on Google Trends. It was lower than UFC 246 on Trends but higher than UFC 251.

Surprisingly low
 
Could be that the result was too obvious, or international buys dont get reported
 
B-b-but Dana said it was trending to be the highest UFC PPV ever! Oh and he also says Khabib is the P4P GOAT.
 
I dont believe those numbers at all
 
175,000 non-US PPV buys? Who else other than the UK had this fight as a PPV?

I bought the PPV in the U.K.
 
If you look at the post fight YouTube views you'd assume the same. Easily over a combined 30m views.

It was probably one of the most watched events in UFC history. PPVs don't matter that much in this day and age, especially outside of Murrica.
I think most people here in Europe don't even know what a PPV is.
 
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