sponsorship in the UFC

Discussion in 'UFC Discussion' started by The AllKnowing1**, Oct 9, 2013.

  1. The AllKnowing1**

    The AllKnowing1** Orange Belt

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    Out of curiosity, how many sponsors are there in the UFC? Why doesn't redbull sponsor any fighters? Or does Dana White limit certain sponsors? Because I feel that so many sponsors can be involved in the UFC and I wonder why they are not. Soo much money to be made for the fighters with the addition of more sponsors.
     
  2. M.V.C.

    M.V.C. Silver Belt

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    Because they aren't interested? Because their brand isn't in the same direction as fighting?

    Why Coca-Cola doesn't sponsor F1 drivers? Bernie Ecclestone doesn't allow one of the biggest companies in the world sponsor his category?

    We like it or not, the UFC is primarly an american business, and maybe brands for all over the world aren't interested in a mostly regional business. Red Bull's thing is speed/radical sports.
     
  3. The AllKnowing1**

    The AllKnowing1** Orange Belt

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    And fighting isn't radical enough lol? But I feel that tge addition of fighting would benefit it financially no?
     
  4. M.V.C.

    M.V.C. Silver Belt

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    Maybe not for them.

    Fighting doesn't have speed involved =)
     
  5. K1HerosNakamura

    K1HerosNakamura Black Belt

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    Maybe the Xyience connection?
     
  6. Yung Dilla

    Yung Dilla Red Belt

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    The ufc only allows certain sponsors. Thats also if they pay the ufc to get in. Flags said that was the final straw for him to leave the ufc. They wouldn't let him wear Reebok because they didn't wanna pay ufc at first but still sponsor rampage only to end up in the ufc anyway lol.
     
  7. tdluxon

    tdluxon Red Belt

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    A lot of companies don't want to be associated with fighting/combat sports because they think that being associated with violence is bad for their public image.

    There still are a lot of people out there who see MMA in a very negative light, thinking of it less as a sport and more like "human cockfighting". For a large corporation, especially one that markets towards families and kids, that is not something they want to be associated with.
     
  8. TFanatic

    TFanatic Silver Belt

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    Yeah, companies usually don't want their brand competing with another brand of a similar product. You'd never see Pepsi and Coke advertising in the UFC at the same time for instance.
     
  9. Mythrel

    Mythrel Blue Belt

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    2 things with UFC sponsorship.

    1. The UFC will only let one type of brand at a time. For example, Xyience for energy drinks. Red Bull can't get in currently even if they wanted to.

    2. There is a $50,000 fee that the UFC now charges to allow a company to sponsor fighters. Doesn't matter if you sponsor 1 fighter or 15. It's a $50,000 fee to sponsor for 1 year.

    That fee is what is driving most sponsors away from the UFC and now the complaints from fighters about having a hard time getting sponsors is starting to rise. The days of seeing a fighter with some local sponsor in the UFC is over. For example, anyone remember when Nate Diaz had some local Stockton Chevy dealership as one of his long time sponsors. Well, no more....
     
  10. Mythrel

    Mythrel Blue Belt

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  11. orangecuse

    orangecuse Gold Belt

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    All this. Plus the UFC is private. They dont want the fighters or public to know how many companies each year give them 50,000 so a fighter can get a 3000 sponsor from that company. What's shady is some of the time the fighter getting the 5g's or his mngmt did all the leg work and got the sponsor to pay the UFC 50g's.
     
  12. The AllKnowing1**

    The AllKnowing1** Orange Belt

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    Wtf why? That is so illogical. Doesn't dana wanna make money?
     
  13. The AllKnowing1**

    The AllKnowing1** Orange Belt

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    It does:) have you ever seen Jose Aldos hand speed? Lol. If I was a pro fighter (hopefully one day and pretty successful one at that) I would love redbull to sponsor me
     
  14. akutz1

    akutz1 ¯\_(--)_/¯

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    So then why do they both sponsor Nascar?
     
  15. Balzak

    Balzak Blue Belt

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    In sponsorship everything is about image, how that sport/athelete image/values fit with the image/values the brand wants to be associated with.

    MMA is geting more and more maintream, champ like GSP helped alot to smoothen the image of the sport. The image of MMA is still on thin ice and thats why there are not much more sponsor at the moment. But it's getting better every year.

    We have to remember that its still a young sport and people have to be educated about it... it's not long time ago since this sport was called cage fighting only seen as a blood bath fest taking place in Khanawake (at least for us canadians).
     
  16. skylolow

    skylolow Silver Belt

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    Keep in mind paying into the sport to advertise is nothing new. There is strict rules/guidelines in all sports for this. On the surface it looks like WTF. But reality is in the big business world these advertisers expect to be protected and be exclusive most of the time.

    Also some sponsors that have left the UFC have said it wasn't a good investment. They couldn't find that the advertising really paid off in the end. This is a big problem for the medium to smaller advertisers who are expecting a return on advertising with the UFC. Big companies have such a strong branding that they advertise to basically just keep there name out there when talking about sponsoring a UFC event.
     
  17. Flexwave2003

    Flexwave2003 International Playboy

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    The UFC wants their hand in the cookie jar of any sponsorship deal set to come down the pipe for any of the fighters they have under contract. The fighters are signed to unfair, one-sided contracts which heavily favors the UFC and puts questionable stipulation clauses in said contracts to ensure only one side really benefits from the signing.

    The sponsor's are required to pay the UFC quite a bit of money (see post #10) in order to sponsor individual fighters and it pretty much ensures a limited number of companies will participate and limits only the most successful fighters who appear on televised events, ppv to receive such sponsorship's in the process. Fighters who are relegated to minimal commercial exposure are often times passed up for such sponsorship's altogether for obvious reasons.

    So the fighters who are already paid peanuts, pennies on the dollar by the UFC, are further screwed over by the questionable business practices of the UFC and find little means to support themselves otherwise due to the hard line tactics Zuffa imposes in their contractual obligations to these fighters. In essence, Zuffa ensures the guys who round out their cards see bare minimum return despite the fact they train their asses off daily, weekly, monthly in order to properly prepare for events which will make Zuffa a great deal of money while the backbone of their operation, the fighters themselves, see bare minimum wages.

    These fighters take beatings in the gym, suffer numerous combat related injuries such as black eyes, broken noses, bones etc. while taking repeated blows which add up and in time for some of them will mean serious consequences (pugilistic dementia) etc. While being compensated very poorly for their sacrifices.

    Factor in gym fee's, trainer fee's, medical and other bills which pile up while these guys are preparing for professional events and it does not take long to see just how badly these guys and gals are being taken advantage of. Many of them struggle in their personal lives while chasing a dream which will only pay off for a small percentage of them in the end. With families to support, its a wonder any of them stick with it long term.

    Sadly most of them refuse to speak up, and when they do, are quickly coerced to retract such statements due to contractual stipulations, fear of being cut etc. And you're dealing with an organization in the UFC who just uses and abuses their employee's and tosses them to the side like used napkins once the urge strikes them.

    With the match makers master minding the match ups, its easy to put fighter X in with bad match ups favoring whoever the UFC fancies the most and you get a continuous revolving door of fighters treated like expendables.

    Sadly, many "fans" of this board will attempt to minimize these and others facts in order to white knight the UFC from all responsibility while condoning the treatment of these fighters by an organization who could give a damn about anyone or anything but their bottom line. Some of these "fans" may be too young to understand what they're doing, others may in fact be shills for the UFC themselves attempting to socially engineer acceptance of their business methodologies.

    Very shady.
     
    Last edited: Oct 9, 2013
  18. skylolow

    skylolow Silver Belt

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    Because advertisers look at Nascar as individual drivers. Fans support certain drivers and buy certain drivers merch. Licensing of those products is a huge business. Fans buy tons of it. That is why drivers that don't even perform that well on the track for years can still sell a ton of merch every year.

    The UFC is still looked at as a brand and probably always will be. How often do you see an individual fighter shirt or for that matter merch that is geared towards one fighter, not a lot out there. The market is so small it means next to nothing to company who is advertising in the UFC.
     
  19. M.V.C.

    M.V.C. Silver Belt

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    Haha, you understood what I was trying to say.

    But yeah, I forgot about Xyence (or whatever the hell you write it).

    It's the same with Sunoco and Shell at Nascar.
     
  20. DhakaMMA

    DhakaMMA Purple Belt

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    That's because UFC has Xyience, and they own stake in that company. That's why they rarely ever have competing energy drinks on any of their shows. Heck, seen any of the Strikeforce footage in recent highlights, they even have the Rockstar logo blurred out.
     

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