Pretty savvy (borderline Machiavellian) media manipulation this go around, but it didn't even leave the option of a rematch open due to the lopsided nature of the bout. No one is going to be clamoring for DC/Jones II. This was apparently the "biggest fight in the history of MMA" (paraphrasing Rogan), but it wasn't even close. It's the nature of the promotion beast, but the big takeaway from this is that the gulf between the 'promotion' side and the legitimate 'fighter stat' side of this sport is about to increase substantially if the PPV buythrough rumors are true. In other words, prepare for phony Bellator style 'rivalries' to start becoming the norm no matter how cringe inducing they are. You can rest assured that Dana and company are taking notes.