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ppv buys are up almost 40,000 per card from 2007 and the Ufc now makes 100 million a year instead of 20 million(Dana says), 33 million(unbreakabull says).
If the Ufc gets 25 dollars per buy(assuming the ppv companies get half like is widely believed) 80 million dollars would equal 3.2 million buys.
People need to stop underestimating how big a deal increasing your tv revenue 67 to 80 million dollars a year is. Especially when that doesn't even factor in the huge increase in international money the Ufc has likely received from the explosion of popularity in brazil.
Both the UFC and WWE have better then 50/50 deals with PPV.
Rumors are its in the high 50's