Don't you think it's bit ironic that the guy who built a career off bad mouthing fighters, getting personal, being an all around asshole during pressers has now became sort of a 'nice guy' all of a sudden? Was fighting Cerrone also a PR move because he was willing to not bring up any dirt McGregor has made since his last showing? There are now quite a few stones laying outside the glass house he's built ripe for the picking that a few fighters would've taken advantage of. Seems to me like there were some "stipulations" made regarding this Cowboy fight, from standing and putting on a show to the UFC trying to repair this guy's image at the cost of hyping this fight. You have the immense cheating against Khabib and still resorting to giving up and tapping after all that smack he talked, to the old man at the bar and other things. I just find it funny we now all of a sudden get this humble Conor. It's kind of like that kid in school who would bully everyone in elementary but then ends up hardly growing after the 7th grade and now wants to be friends because everyone's caught up to him. This is just more Dana/UFC strategically manipulating this guys career trajectory. Last thing they wanted for McGregor was to feel embarrassed in the lead up and humiliated in the cage. That may have finished him. Luckily Cerrone was on board for the welcome back party.