The whole point of being champion is that you have to fight the best of the best, if you want to hold on to the title. Superfights/money fights should be reserved for dominant champions like MM, GSP, AS, or JJ. Guys and girls like Woodley and Nunes, who just became champions, and most likely won't be able to hold the belt for long, are in no position to make demands. I understand there will always be some exceptions to this in case of drawing power (McGregor), or legend status (Randy back in the day, or if Hendo became champ), but other than that, champs should have no right to pick their opponents.