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That's what great fighters do. They don't sit around deciding what fights are safe, or what's the safest way to make most money. They look to test themselves and push their limits, especially when they've pretty much cleaned out their respective divisions.
The thing is, they aren't in this business to prove anything, it's a job. They need to take the path that generates the most revenue in the long run.
It may seem like some fighters have made so much money they can take fights just for the sake of legacy, but really, how much money is enough?
The decisions the fighters at the top make represent millions of dollars, and at the end of the day, those decisions are almost always going to be motivated by revenue, which makes a lot of sense to me.
MMA is a business. Gaining the respect of fans by taking tougher fights only makes sense if it generates more revenue.
I doubt many fighters, especially the ones at the top, choose fights to "test themselves". It would be a terrible way to run a business, and if your decisions represent millions of dollars, you are absolutely a business.