Dana has only one true friend in MMA and that is Chuck Liddle. When Liddle went on a losing streak, that hurt Dana greatly and he decided that he doesn't want to be friends with fighters because seeing them decline is very painful thing to watch.
WME can't afford these non-drawing champions with $4b to make up
He did look like he cared less and less about that over the years. Especially after Brocktober.
Dana has only one true friend in MMA and that is Chuck Liddle. When Liddle went on a losing streak, that hurt Dana greatly and he decided that he doesn't want to be friends with fighters because seeing them decline is very painful thing to watch.