Yea, Muslim Vikings. It's just wildly dishonest and egregious, especially from what is supposed to be an academic standpoint. It isn't dissimilar to the "Cheddar Man" PR stunt and science by press release that the media went absolutely bananas over claiming, "The First Brit Was Black" and it should affect how we discuss contemporary immigration issues. It only works to feed the suspicion of a nefarious agenda at play.
The first 'Brit'? Ah yes, you mean 7,500 years before the onset of the Mesopotamian culture and 2,000 years before humans were even using agriculture. Secondly, there wasn't even so much as a scientific paper published in a peer-reviewed journal (and still hasn't been) for that shit. Nice one.