I don't even get why they even support this?
It isn't like the UFC or many other MMA orgs aren't relatively available weekly to the MMA audience. So I don't see how this even appeals to anyone beyond very hard core fans, friends and family, or MMA fans in the that city. Kind of like when King of the Cage comes to your local Casino., you aren't going out of your way to go watch it. But at least that isn't being put on by what most consider the second largest MMA org in the world and on broadcast on various media outlets.
I would also think there TV partner would be like WTF is this we are paying for? At least we could sell Gallagher. But since you had nothing as Co-Main event we get an absolute awful card from top to bottom that we are suppose to sell this to our advertisers. I'd also think advertiser would be pissed.
European series in theory is intriguing, but overall has been poorly executed outside of a couple cards.