Social Scandal in Belgium about a Burger ad (man hitting a woman)

I assume it's a small company, with very little people involved in the decision process; it's a crazy marketing decision - a bigger team of people involved would typically intercept such a bad PR decision.
The outrage is ridiculous (and funny) but expected and should have been taken in account, rookie mistake.
 
I think the Swedish property company Locum still retains the title of most memorable slogan:

locum.jpg
 
Thing is intent.

Do people think men who see the ads are suddenly gonna hit their women because of it?

Or maybe, the humor comes from the absurdity of such an overreaction!
 
Why are we assuming their genders, bro? Maybe those are just two women or two men in the ad throwing down. Nothing to see here.
 
What is the world coming to when a man can't punch a woman for not bringing him a proper burger without the triggered left making a big deal about it. /s

This ad was designed to stir controvery, so job done I guess.
 
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