It's unimaginative with Rousey. Is this difficult to understand? The previous ads worked and worked well for Carl's Jr. They are known for that specific ad approach with new faces rotated in. This was an easy opportunity to play off of their own success and instead they were lazy, and, as I said, unimaginative.
If you think this ad couldn't have easily been made better, and made them a lot more money in the process, then you are absolutely clueless. The amount of press they and Ronda would have gotten for a "breaking the mold" ad that plays off CJ's own history would have worked fantastic on many different levels. This was nothing short of lazy.