Hey guys, I have owned my own retail business for the past 3.5 years. So far things are going great. I have noticed my best form of advertising is word of mouth, by far! I have spent only about $3,000-$4,000 on other forms of advertising, and all in the past year but doesn't seem to be worth it. I'm sure if I spent a lot more on advertising it would be a bigger ROI but don't really see the need at this point. The hardest part of running retail at this point, for m, is keeping enough inventory in stock (which is a pretty good problem to have) which obviously effects sales a bit. Just wondering if anyone else on here owns a retail store and what some challenges you have had are and share any secrets of the trade. For me one secret of the trade I ave found very profitable is simply be a shameless self promoter everywhere you go and always have cards/flyers on you.