I’d argue the opposite. Nobody likes their actual policies, but they manage to market themselves well enough to stay in the game. Yes, they could try to appeal to certain groups with messaging, but then they’d lose a lot of their base. They really just need to focus more on policy. Like, imagine if they drove strong to the net on health care the last 4 years. They could have sold almost anything on an issue most people care about but they didn’t even try. This is where they lose people. They don’t even try to govern.