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None of this means that the Reebok deal is not a dog shit deal. The Reebok deal is utter dog shit for the fighters. Just terrible. And it's real easy math.
Is what fighters were making from their own sponsors during the fight week/fight before the Reebok deal more or less than what they are getting from Reebok now? And by how much. It is a yes or no question, followed up with a dollar figure that has a + or - beside it. It's pretty clear that most fighters have a - next to their number.
The UFC should have never done a deal that would make their fighters worse off financially than they already were. Especially one that 'allegedly' they are not making a dime from.
A hilariously bad deal for everyone. Reebok pays 70 million over 6 or 7 years to get flayed alive in the press for colluding to assfuck fighters. The UFC gets dogshit press in exchange for almost no money. And the fighters get fucked in the ass sans lube.
In 20 years, this deal will be a case study in business fuckuppery at universities across the nation.
I would think that 95% of MMA fans don't give a shit about the Rebok deal or know anything about it. You act like everyone who watches the UFC is a hardcore nerd who goes on Sherdog.