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Everytime the UFC puts someone like Cruz or Faber on the prelims all we ever hear is this bs line that 'they're there to increase buyrates by attracting more viewers to the prelims' even though it is not at all based on reality.
http://www.mmaweekly.com/tv-ratings-for-ufc-182-prelims-make-it-second-most-watched-to-date-on-fs1
These prelims, which we're headlined by Danny Castillo vs. Paul Felder, an unpopular veteran, and a guy coming off of a fairly unimpressive UFC debut, drew the second highest rating since the UFC moved to FS1, behind the UFC 168 (Weidman vs. Silva II) prelims. While there is no buyrate yet, all trending patterns show that this was the most successful PPV since UFC 168. So, it appears what actually draws buyrates to the PPV and prelim ratings is just an interesting PPV main event.
Not that any of this really matters, but it shows that there is really no reason to be putting guys like Faber and Cruz on the prelims when there are worse fights on the PPV.
http://www.mmaweekly.com/tv-ratings-for-ufc-182-prelims-make-it-second-most-watched-to-date-on-fs1
These prelims, which we're headlined by Danny Castillo vs. Paul Felder, an unpopular veteran, and a guy coming off of a fairly unimpressive UFC debut, drew the second highest rating since the UFC moved to FS1, behind the UFC 168 (Weidman vs. Silva II) prelims. While there is no buyrate yet, all trending patterns show that this was the most successful PPV since UFC 168. So, it appears what actually draws buyrates to the PPV and prelim ratings is just an interesting PPV main event.
Not that any of this really matters, but it shows that there is really no reason to be putting guys like Faber and Cruz on the prelims when there are worse fights on the PPV.